Bike New Yorkers

We had so much fun talking to Sam Polcer of Bike New York, “about why [we] chose DUMBO as the location for [our] store, why more New Yorkers should experience the joy of riding a bike, and about the difficulties of running a business with your spouse.”

Says Ilya: “When I first came up with the idea of a bike shop, I was thinking… and this literally changed throughout the biz plan writing competition… the first idea was to have a bike fit studio where we did bike fittings for high-end bikes, by appointment only, and quickly after realized that would be boring, thought it would be cool to do a ground floor retail place.”

Read the full interview here!