Bikes, Not Guns

You may have seen reports in the press about Vista Outdoor, the company that owns Giro, Bell, Camelbak, Co-Pilot and Blackburn. Vista Outdoor is one of America’s largest ammunition makers, and a corporate supporter of the National Rifle Association (NRA).

Redbeard Bikes has been a Giro dealer since 2013; Vista acquired in Giro in 2016.

Some advocates have called for a boycott of Giro and other brands owned by Vista.

We are not in a position to drop the brand overnight. We (and our customers) like Giro shoes and helmets, and have invested a significant amount of money in Giro product for the 2018 season.

While we know that the quality of Giro product is not affected by the political beliefs of Giro’s parent company, we don’t wish to support the NRA directly or indirectly, so we are looking for alternatives for 2019.

We hope you understand our position, and hope you’ll continue to support Redbeard Bikes. We welcome your thoughts on this topic, [email protected].